Car Configurators as a Sales Tool
If you are confused on what car to buy for yourself, you can use a car configurator tool online to help you look for one. There are steps by which a car configurator can lead you to your dream car.
What a car configurator can do is to allow the customer to define the features or qualities that he wants in a car that he will purchase. The configurator will then ask for more specific details until the customer is given a short list of the products he is more likely to purchase.
One good example of the use of a car configurator is when a customer wants to purchase a car but can’t decide from among the thousands to choose from. For the customer to be able to decide, the car configurator takes him step by step in the decision making process. With three simple questions, the configurator is able to determine the right car for the buyer. The customer simply needs to input the car brand, the model and the color, and the configurator can tell the customer that right car that he wants. With this procedure the customer need not look at every car in the display. This will save him time and the tool is very convenient.
Car configurators which are well designed will lessen a customer’s attempts at browsing through all the models on the gallery but instead be given the right choice in a very short time. It also helps customers in determining the right parts for their needs. Compatibility are best handled by car configurators. Customer service will then be easier for retailers.
With a car configurator in a website, owners benefit from this in the contribution it makes in sales. A configurator will determine what the customer wants and so if the site owner is monitoring customer activity on the configurator, then he will know exactly what they want. The interest of the customer is shown on how he responds to the configurator.
With modern day car configurators, customers are able to customize the cars that they want. Now car brands have car configurators where you can actually put the car features that you want. People who use this tool can forward their configutation to a dealer directly so that he can get a quote. Many customers end up buying a car after using the configurator and contacting the dealer.
Sight, sound, and motions have been added to car configuration to make a better customer experience. There are even animated clips and interactive drag-and-drop functions as well as the requisite specs in some car configurators.
There is one goal for car configuration and that is to drive the customer to the dealer. However, at the end of the day, it is still best to pay a visit to the dealership to check out your options.