Car Configurators: Build Your Dream Car
If you were a car buyer in years past and you wanted to get ideas of what features would be nice on your car, you needed to go to the nearest car dealership and check out the brands and the features that they have that would interest you. Salespersons are trained to offer the best deals to visitors who would purchase a car right there and then after examining what they had to offer. This was how they did it during the dark ages of automobile marketing. There was not even cappuccino offered to you. A business card with a brochure is all you get from the dealership.
Today, you no longer need a visit the car dealership to do a research on the type of car that you want. You simply need to visit the website of your favorite car brand and use their car configurator to check out what features you want to see in your car, and virtually see it on your screen. So now when car dealerships receive a visit it often means a sale.
Automobile manufacturers are using the car configurator as their marketing tool. This has also become an important element in the digital campaign and social media asset of the different popular car brands. Now you can boast about your great car design by letting your friends access the site through the means of a Facebook button on the summary page.
An average of more than 3 million hits or more a month is what most popular brands get. And it is seen to have the same results for popular car brands with car configurators in the website. Almost a fourth of website visitors use the car configuration process.
If you are interested in getting a quote for the car configuration that you have come up with, you simply need to forward it to a car dealership who will give the quote for you. This is the big sales secret. It has been statistically shown that a fourth of those who forward their configuration and get quotes, do actually end up buying a car.
One known car brand uses their confiugrator to fuse different components and to leverage data. They believe that car buying is a very personal thing. From being rational, most car buyers become emotional in the process. So the car configuration was built to assist them using sight, sound, and motion so that it will become one great customer experience.
The car configurator was a very helpful tool that have increased the sales of some of the well known car brands, delivering thousands of sales of cars and SUVs.
All car configurators, whatever manufacturer or brand it carries, has the same goal and that is to lead the dreamer to the dealer. Having said that, it is still best to visit a car dealership to check out the features, more of a physical configurator.